Tons of New Work!

I recently doubled the size of the portfolio at Magnetic State to include lots of exciting recent projects. There are now two categories of work: Web Design & Development, and Graphic Design & Branding. Special thanks to the awesome freelancers who have assisted me with recent projects at Magnetic State: freelancers like Monica, Raju, and Hannah. As always, if you’d like to work together, I hope you’ll send me an email. Thank you!

Best Winter Ever

Blogging at Command C

Hello! I’ve been writing blog posts recently for my friends at Command C, a fellow web design studio in Greenpoint. Check out my recent post about whether or not to include social media buttons on your website, or view all of my articles! Thanks for reading.

Case Study: FFANY Directory Cover

This design by Magnetic State appears on ads and book covers for shoe association FFANY. The layout was done by myself, and the illustration of the shoe girl was a collaborative effort between designer Pina Iannuzzi and myself. Here’s a look at our process.

ffany shoe illustrator

Final Product

The design was originally inspired by an advertisement I came across during my art deco research for the project (see below). The client liked the concept of a woman holding a large shoe (they often like designs with visual puns or shoes in exaggerated scale), so I requested that Pina create an illustration based on the idea.

Inspiration: Art Deco Ad

Pina’s original illustration (below) shows her drawing talent and her natural skill for fashion illustration with a feminine touch.

shoe illustration

Pina’s Illustration

New Website: Peyton Yoga

Check out the WordPress site I designed for yoga instructor Peyton Biederman.

Dude Food

I’m really happy with this illustration I did for the Men’s Health site Guy Gourmet. Illustration was my major at Parsons and I use those skills in design projects daily–but it’s rare that I publish a straight-up editorial illustration. I love this one.

Art Deco Inspiration

Images scanned from books at the Gimbel Library, Parsons School of Design.

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Photos: Greenpoint and Governor’s Island