Comments on: A Modern Branding Context for Logo Design

By: Tim

Tim — Mon, 20 Dec 2010 05:41:50 +0000

it’s also interesting that Coke and Pepsi have spent billions to differentiate their two brands from one another over the years despite the fact that their products are nearly identical.

By: logo

logo — Mon, 06 Dec 2010 21:13:27 +0000

your write a logo is a branding of your company, but once people get to know your logo,sometimes the logo will do the selling!

By: Ketherine

Ketherine — Wed, 21 Apr 2010 08:11:36 +0000

Your right though people’s ideas of what a logo is for have changed and the power of great logo / brand design is huge. Look at Coke Cola, basically selling sugar in a can the power of their brand or logo is huge and most known in the world, all of its selling ability is locked in this logo.

By: Gareth Coxon - Dot Design

Gareth Coxon - Dot Design — Mon, 01 Feb 2010 15:57:17 +0000

Cheers Dan, like your style here, off to check the store and thanks for the twitter follow will return the favor. G

By: Dan Redding

Dan Redding — Sat, 30 Jan 2010 23:55:52 +0000

Thanks for your comment, Gareth!

You make a good point about Coke; it’s also interesting that Coke and Pepsi have spent billions to differentiate their two brands from one another over the years despite the fact that their products are nearly identical.

BTW I like your Dot Design logo!

By: Gareth Coxon - Dot Design

Gareth Coxon - Dot Design — Sat, 30 Jan 2010 09:01:09 +0000

One of the more interesting posts I’ve read recently Dan.

Paul Rand is also an influencer of mine, he is a legend in design terms.

Great blog, I’ll be adding it to the google reader. Thanks