Proof Pudding is “the ultimate blog of food and proof.” Having designed the original logo and site a few years back, I decided it was time for a refresh. The new logo (above) is a bold stamp of approval emphasizing the concept of ‘proof’: when site author The Proofmeister grants a recipe or restaurant with his approval, that’s Proof.
The identity carries over to a series of header banners I designed – which now rotate on every page load. The banners (thumbnails below) feature the site’s logo, title, and slogan emblazoned over bold close-up photos of food. Proof!