I’m pleased to unveil an exciting project that I recently completed: a brand identity and website design for Social Security Works. Social Security, as most of us know, is an economic support system that has provided assistance to millions of Americans since its inception in 1935. Recently, some politicians have jeopardized the program by claiming [...]
“Basically the future of web design is gonna be on a little tiny screen.” -Google designer Ryan Germick It’s no secret that images need to reproduce at very small sizes in order to be effective online. And when I say ‘very small,’ I mean ‘the size of a pencil eraser.’ That’s freaking small. It’s always [...]
During the last few weeks, some logo design pros have made casual remarks about how logo design is “not that hard to do.” It started with comments made by Pentagram partner Michael Bierut in this widely-circulated interview (I wrote about it here). Other designers have commented on it in their own blog posts, often acquiescing [...]
This week, I enjoyed an interview with Pentagram partner Michael Bierut. Interviews like this explain why my first association with Mr. Bierut is not his design work but his persuasive and candid manner of speaking. In this interview, he makes some controversial statements about logo design and crowdsourcing. For example: “The truth about logos is [...]
The FedEx logo (designed by Lindon Leader at Landor Associates) is famous for the arrow cleverly embedded in the negative space of the design. Can you see it? Personally, I never noticed it until I was told about it. Even then, I looked for it on the side of a passing FedEx truck, still didn’t [...]
In the context of contemporary branding, what is the meaning of a logo? The short answer is that it has greater power than it did several decades ago. I just read a quote from graphic designer hero Paul Rand that really made me think. Rand is quoted in this Smashing Magazine article about logo design [...]
This blog is written by Dan Redding at Magnetic State, a design studio and brand consultancy. Interested in hiring Dan for your next logo or web design? Send him an email or use the contact page to get in touch.
The blog posts listed below feature Dan Redding's graphic and web design projects at Magnetic State.
