Interviews from the Brand New Conference
Brief interviews I conducted with Michael Johnson and Armin Vit.
Branding Greenpoint: Prologue
An introduction to my upcoming branding project involving my home of Greenpoint, Brooklyn.
Bootylicious
Here’s a shot of my Planet Booty logo in action behind the band while they get their funk on during a Halloween performance.
Eddie Opara and the UCLA Identity
A case study of Eddie Opara’s daring and maligned graphic identity for UCLA.
Brand Identity & Website Design: Social Security Works
I’m pleased to unveil an exciting project that I recently completed: a brand identity and website design for Social Security Works. Social Security, as most of us know, is an economic support system that has provided assistance to millions of Americans since its inception in 1935. Recently, some politicians have jeopardized the program by claiming [...]
The Age of Miniature Design
“Basically the future of web design is gonna be on a little tiny screen.” -Google designer Ryan Germick It’s no secret that images need to reproduce at very small sizes in order to be effective online. And when I say ‘very small,’ I mean ‘the size of a pencil eraser.’ That’s freaking small. It’s always [...]
I Call Bullshit on the “Logo Design is Easy” Argument
During the last few weeks, some logo design pros have made casual remarks about how logo design is “not that hard to do.” It started with comments made by Pentagram partner Michael Bierut in this widely-circulated interview (I wrote about it here). Other designers have commented on it in their own blog posts, often acquiescing [...]
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This blog is written by Dan Redding at Magnetic State, a design studio and brand consultancy. Interested in hiring Dan for your next logo or web design? Send him an email.
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The blog posts listed below feature Dan Redding's graphic and web design projects at Magnetic State.
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