In the context of contemporary branding, what is the meaning of a logo? The short answer is that it has greater power than it did several decades ago.
I just read a quote from graphic designer hero Paul Rand that really made me think. Rand is quoted in this Smashing Magazine article about logo design as [...]
A Modern Branding Context for Logo Design
January 29th, 2010
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What’s in an apple?
October 5th, 2009
Yesterday, there was a big story about an apparent issue that Apple has taken over the apple-y logo of Australian supermarket Woolworth’s. The Huffington Post said “Apple Sues Woolworth’s” while Engadget said “it’s not a lawsuit… it’s just part of the process” of having your logo approved in Australia. Regardless of the legal nature of [...]
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Ten Great Animal Logos You’ve (Probably) Never Seen
September 2nd, 2009
Animal logos are some of the most enjoyable to work with in branding and design. When done well, there’s something inherently personable or evocative about their visual character. They can be charming or disarming, and they often can carry a spiritual or symbolic weight. The significance of animal imagery goes back to the very dawn [...]
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Four of a Kind
August 21st, 2009
Gun violence is evil but evil is one of the main ingredients of a good gangster movie. Recently, I noticed the use of a gun used as a letterform in the graphic design on a film package. I did a little brainstorming and a little research and quickly found several more that are all strikingly [...]
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Five Chapters Redesign
August 19th, 2009
I am pleased to announce my redesign of literary website Five Chapters! I was asked to design the logo (shown above) and redesign the site, and the results went live at www.fivechapters.com over the weekend. Five Chapters is an online magazine that publishes a new short story in five parts each week. As a [...]
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