I’m pleased to unveil an exciting project that I recently completed: a brand identity and website design for Social Security Works. Social Security, as most of us know, is an economic support system that has provided assistance to millions of Americans since its inception in 1935. Recently, some politicians have jeopardized the program by claiming [...]
“Basically the future of web design is gonna be on a little tiny screen.” -Google designer Ryan Germick It’s no secret that images need to reproduce at very small sizes in order to be effective online. And when I say ‘very small,’ I mean ‘the size of a pencil eraser.’ That’s freaking small. It’s always [...]
So… whaddaya think of the new digs? After I made some new decisions about how I plan to use this blog (I plan to use it more and bigger and better), I decided a redesign was necessary. Of course, that’s got me rethinking the design of the entire Magnetic State portfolio site as well – [...]
During the last few weeks, some logo design pros have made casual remarks about how logo design is “not that hard to do.” It started with comments made by Pentagram partner Michael Bierut in this widely-circulated interview (I wrote about it here). Other designers have commented on it in their own blog posts, often acquiescing [...]
The FedEx logo (designed by Lindon Leader at Landor Associates) is famous for the arrow cleverly embedded in the negative space of the design. Can you see it? Personally, I never noticed it until I was told about it. Even then, I looked for it on the side of a passing FedEx truck, still didn’t [...]
Just like a good movie, a well-designed logo is capable of communicating on a variety of levels. In New York City, a simple stroll down the street carries with it a barrage of dozens – even hundreds – of logos. They all seek our attention, remind us of products or experiences, and ultimately, plant seeds [...]
In the context of contemporary branding, what is the meaning of a logo? The short answer is that it has greater power than it did several decades ago. I just read a quote from graphic designer hero Paul Rand that really made me think. Rand is quoted in this Smashing Magazine article about logo design [...]
This blog is written by Dan Redding at Magnetic State, a design studio and brand consultancy. Interested in hiring Dan for your next logo or web design? Send him an email or use the contact page to get in touch.
The blog posts listed below feature Dan Redding's graphic and web design projects at Magnetic State.
