Animal logos are some of the most enjoyable to work with in branding and design. When done well, there’s something inherently personable or evocative about their visual character. They can be charming or disarming, and they often can carry a spiritual or symbolic weight. The significance of animal imagery goes back to the very dawn of visual art (think Lascaux).
Here are ten animal logos from around the world, dating from probably as far back as fifty years ago. All of them come from my studio reference files (except for the Okocim logo, which comes from one of my favorite local Greenpoint beverages), so unfortunately some of them are unattributed. Enjoy!