Advancements in Identity at the Brand New Conference
This article investigates the meaning of identity designs by Wolff Olins, johnson banks, and Studio Dumbar.
Eddie Opara and the UCLA Identity
A case study of Eddie Opara’s daring and maligned graphic identity for UCLA.
Logo Design: Conscious Meaning Versus Subconscious Meaning
Just like a good movie, a well-designed logo is capable of communicating on a variety of levels. In New York City, a simple stroll down the street carries with it a barrage of dozens – even hundreds – of logos. They all seek our attention, remind us of products or experiences, and ultimately, plant seeds [...]
A Modern Branding Context for Logo Design
In the context of contemporary branding, what is the meaning of a logo? The short answer is that it has greater power than it did several decades ago. I just read a quote from graphic designer hero Paul Rand that really made me think. Rand is quoted in this Smashing Magazine article about logo design [...]
Interview: Google Designer Ryan Germick
Welcome to another Magnetic State Blog Dept. interview with a creative professional. Today’s interview subject is Ryan Germick, a designer at Google as well as a cartoonist, web designer, Indiana native, and Prince enthusiast. Ryan and I became friends while attending the BA/BFA program at the New School together; we both graduated in 2003 with [...]
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This blog is written by Dan Redding at Magnetic State, a design studio and brand consultancy. Interested in hiring Dan for your next logo or web design? Send him an email.
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The blog posts listed below feature Dan Redding's graphic and web design projects at Magnetic State.
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