Responsive Redesign Leads to Traffic Surge

Responsive Redesign Increases Traffic

My recent responsive redesign for Coldfront magazine has yielded some startling results. Coldfront site enjoyed 6,642 visits during the week of March 13–19, which is an increase of over one thousand percent from the corresponding week in February. There are many factors involved in the traffic surge, including Coldfront’s awesome content, but according to owner/editor John Deming, “the redesign ought be credited above all else.”

Here’s why your business needs a responsiva responsive redesign leads to higher traffic. Modern website visitors want to visit a site that’s accessible on all platforms and devices. A well-designed responsive site with a pleasant user experience encourages engagement, interaction, and sharing across the board. Because we were upgrading from an outdated desktop site, there was a lot of room for improvement in all of these departments. A great deal of Coldfront’s traffic comes from social media, and an easy-to-navigate responsive site helps facilitate sharing. I couldn’t be happier with these results!

More: Why Your Business Needs a Responsive Website

Why You Need a Responsive Website

Responsive design is the modern and future-friendly way to create websites that look good across all devices and platforms. If you’re creating a website for the first time, or if your business is using a standard desktop website that was created before the proliferation of mobile and tablet devices, then responsive is likely the solution for you.

For further definition on the term, here’s the description that Time magazine used when it launched its responsive redesign: “All the pages of the website will now automatically resize to fit all computer and mobile-device screens.” To see a responsive design in action, check out this resizable demo.


The bottom line is this: responsive web design is good for business. Ensuring that your site provides a pleasant user interaction on any device means extending a welcoming hand to all users. That means your audience is more likely to interact with your site, follow its calls to action, proceed to checkout, and more. Upgrading to responsive design can dramatically increase conversion rates (that’s the conversion of casual site visitors into users who are performing primary site functions like making a purchase or filling out a form). Some brands that made the transition have enjoyed an increase in conversion rates of up to 100%. That’s huge.

Here at Magnetic State, we know responsive. Recent responsive web designs include a complete magazine CMS for Coldfront, a custom feature article for Women’s Health, and a WordPress artist’s portfolio. Contact us to upgrade your existing site, or to create a new one that will work wonders for business. Send an email to and we’ll discuss your needs.

New Work: EverPower Corporate Reports

Last year, Magnetic State designed two corporate reports for EverPower wind energy supplier: their Ten-Year Anniversary Report and Corporate Social Responsibility 2013. The documents were designed by myself and freelancer Monica Susantio, who brought her impeccable layout and typography skills to the project.

EverPower covers

To view more of these projects, download the Corporate Social Responsibility report or a segment of the Anniversary Report. Need an annual report or other corporate/promotional document for your business? Send me an email and we’ll make it happen!

EverPower Spread

Click the above image to view full-size spread.

New Work: Coldfront Magazine

Coldfront Magazine

New in the Magnetic State portfolio: custom responsive website for Coldfront Magazine. The site uses the WordPress CMS and the responsive CSS framework Bootstrap. It was designed by myself and developed by Magnetic State freelance assistant Raju Maharjan.

This was a particularly exciting and personal job for me: many years ago, I designed Coldfront’s logo and the previous incarnation of their site. The opportunity to redesign their magazine in the era of responsive design was huge: the web had evolved a great deal since our first site design. In order to modernize and improve the site, I knew some of goals we’d need to tackle: we needed a responsive layout, we required a custom Post type for the Reviews section, and perhaps most urgently, we needed to standardize image sizes in order to create harmony throughout the site’s layouts. I’m happy to say that all of these improvements, and more, have been made. Please take a look.

Coldfront head honcho John Deming contributed thoughtful and creative ideas along the way, and is so gracious that he is currently featuring a Magnetic State ad on the site. Many thanks to Coldfront and Raju!

New Work: ‘Find the Winner’s Edge’

Find the Winner's Edge

Please check out my latest responsive feature article for Women’s Health magazine: Find the Winner’s Edge. The page is responsive and looks great at any width. I like Chris Coyier’s approach to responsive: “shrink it until it breaks, add a breakpoint, repeat.” In fact, I don’t consider those points of layout restructuring to be ‘breakpoints’; this page is device-agnostic and simply corresponds to any size it’s displayed on (not just a few device-specific formats). That’s the way responsive should be.

New Work: Journal of Int’l Student Recruitment #13

JISR13 cover

The Journal of International Student Recruitment is a magazine produced by ELS Education Services. ELS’s mission is to enable international student mobility by creating pathways to help talented international students study in the best schools and universities throughout the world. Magnetic State has been providing the layout and design for this magazine since 2011; special thanks to freelance designer Monica Susantio who helped make recent issues look awesome. Download the web-friendly PDF verion of issue #13.jisr13

els history and mission