This design by Magnetic State appears on ads and book covers for shoe association FFANY. The layout was done by myself, and the illustration of the shoe girl was a collaborative effort between designer Pina Iannuzzi and myself. Here’s a look at our process.
The design was originally inspired by an advertisement I came across during my art deco research for the project (see below). The client liked the concept of a woman holding a large shoe (they often like designs with visual puns or shoes in exaggerated scale), so I requested that Pina create an illustration based on the idea.
Pina’s original illustration (below) shows her drawing talent and her natural skill for fashion illustration with a feminine touch.