Michael Bierut on Logos, Crowdsourcing

This week, I enjoyed an interview with Pentagram partner Michael Bierut. Interviews like this explain why my first association with Mr. Bierut is not his design work but his persuasive and candid manner of speaking. In this interview, he makes some controversial statements about logo design and crowdsourcing. For example: “The truth about logos is […]

FedEx Logo: The Arrow

The FedEx logo (designed by Lindon Leader at Landor Associates) is famous for the arrow cleverly embedded in the negative space of the design. Can you see it? Personally, I never noticed it until I was told about it. Even then, I looked for it on the side of a passing FedEx truck, still didn’t […]