One of the most read posts on my blog, is about subconscious meaning in logo design. In the past twenty years or so, dynamic brand identity has largely been favored over static logo design. Everything moves now, from fluid responsive website designs to animated brand identity. Subtle meaning or visual presence is no longer limited to the shapes in a static form. How, I wondered, might subliminal or subconscious imagery be used in the era of motion branding?
Here, as an experiment, I inserted the logo of a famous rock star into the wonderful BFI identity by Johnson Banks. Can you spot it? What is the effect of seeing a mark for a fraction of a second – does it make a subtle impression on the mind, even if you don’t consciously acknowledge it? No copyright infringement is intended here; it’s an experiment created out of curiosity.
The idea of subliminal branding is insidious. No one wants Coca Cola brainwashing them. But ever since I learned about William Friedkin’s use of subliminal messages (through the use of very brief images in a moving picture) in The Exorcist and Cruising, I have been fascinated by these techniques. What do you think?
Ali, Bradford says
Ali, Bradford CEO at Refocom™
Kolkata, West-Bengal, India
I having being initiated to the subliminal by the TV brand New Brunswick, in my originary country when the Canadian government has arrested the company directors to having included a small device emitting 3 ms messages to sale diver’s products.
The attentions of the government have being attracted after a bachelor of thirty years hold whit out child’s have see a psychologist because he have filling up is garage whit dippers. They have fine also multiples of peoples whit the same cane of compulsive obsessions case being anomaly in fluctuation.
After investigation their having fine the devices incorporates in their TV.
The case has being highlighted by Tele-Quebec on the TV show Z-TV
In the latest 80’s or beginning 90’s.
Now the subliminal messages transmitted by using the wave’s brain patterns?
They maybe having a farfa-tech connotation in the pass, but what’s append now, on the light of brains controlled devices???