Branding Greenpoint: Prologue

The image below is a detail of a huge Greenpoint map made by Mahon Publishing Company in 1980. You can also see a framed copy of this map on the wall in Italy Pizza on Manhattan Avenue.

Greenpoint, Brooklyn has been my home for roughly eight years. I was recently hired to brand the neighborhood for the Greenpoint Business Alliance. To say that this was enormously exciting for me is probably an understatement. I submitted a proposal for the job many months ago and seriously desired to work on this project, which is very personal to me. I’m happy to say that the logo is complete and we’re very happy with it. We’ll be unveiling the logo and other materials next week.

For now, I highly recommend reading the ‘I Remember Greenpoint’ section at this site. Greenpoint residents from as far back as the 1930′s share memories of the days when the McCarren Park Pool was actually a pool, Manhattan Avenue was lined with movie theaters, and the neighborhood was still known as ‘The Garden Spot of the World.’ My favorite quote comes from one fond former Greenpointer, who wrote, ‎”It’s been said that I live in the past. Who could blame me when I come from Greenpoint?” And that’s not the only tearjerker you’re likely to read!

More on this project very soon.

One Response to “Branding Greenpoint: Prologue”

  1. Hi! I simply want to give you a huge thumbs up for your excellent information you have here on this post. I’ll be returning to your blog for more soon.

Leave a Reply