Case Study: FFANY Directory Cover

This design by Magnetic State appears on ads and book covers for shoe association FFANY. The layout was done by myself, and the illustration of the shoe girl was a collaborative effort between designer Pina Iannuzzi and myself. Here’s a look at our process.

Final Product

The design was originally inspired by an advertisement I came across during my art deco research for the project (see below). The client liked the concept of a woman holding a large shoe (they often like designs with visual puns or shoes in exaggerated scale), so I requested that Pina create an illustration based on the idea.

Pina’s original illustration (below) shows her drawing talent and her natural skill for fashion illustration with a feminine touch.