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The Logo that Inspired Michael Bierut to Become a Designer

February 25, 2015 by Dan Redding Leave a Comment

While speaking at the Design Indaba conference, renowned Pentagram designer Michael Bierut credited the logo of the forklift manufacturing company Clark for inspiring him to become a designer. “The L is lifting up the A, like a forklift!” he said.

We all have logos that we’re affectionate towards and I love hearing about any logo that sparks a designer’s love for the craft.

Related Posts:

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  • Alibaba’s Logo: The Face of PredictabilityAlibaba’s Logo: The Face of Predictability
  • What Does the Nike Logo Mean?What Does the Nike Logo Mean?

Filed Under: Branding, Logo Design

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Magnetic State is a design studio powered by Dan Redding. We create websites, brand identity, and print design. Wanna work together? Send Dan an email.

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