My recent responsive redesign for Coldfront magazine has yielded some startling results. Coldfront site enjoyed 6,642 visits during the week of March 13–19, which is an increase of over one thousand percent from the corresponding week in February. There are many factors involved in the traffic surge, including Coldfront’s awesome content, but according to owner/editor John Deming, “the redesign ought be credited above all else.”
Here’s why your business needs a responsiva responsive redesign leads to higher traffic. Modern website visitors want to visit a site that’s accessible on all platforms and devices. A well-designed responsive site with a pleasant user experience encourages engagement, interaction, and sharing across the board. Because we were upgrading from an outdated desktop site, there was a lot of room for improvement in all of these departments. A great deal of Coldfront’s traffic comes from social media, and an easy-to-navigate responsive site helps facilitate sharing. I couldn’t be happier with these results!