The Erudite Pimp

Any bonafide pimp possesses certain quintessential tools of the trade: a Cadillac, alligator shoes, a fresh perm, and an e-reader stocked with Eat Pray Love. No, I didn’t see this bizarre Borders e-books advertisement in Pimp Hand Illustrated. I saw it in the Books section of the New York Times. Is the ad supposed to suggest: “E-Books for every taste… Even if you’re a pimp and also a committed Twi-hard?” I think someone in the advertising department had a good laugh about this one. As did I.

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