We Act Radio Identity

I designed a new brand identity for We Act Radio, a progressive AM radio station in Washington, D.C. The identity includes an acronymn (above) and a full logo (below). The lightning in the full logo is intended to appear differently every time you see it; here I have included three different lightning strikes in a short animation.

The staff at We Act Radio sought a bold identity that expressed action and motion; their goal is to motivate audiences to make change. After throwing obvious, cliched solutions out the window (the raised fist being the most predictable), I decided to use lightning as an elemental representation of action. Its other associations include electricity, power, and ideas. The effect is very bold and dramatic, just like We Act Radio’s personality.

Leave a Reply